Podcast marketing insights

How to Write a Podcast Guest Bio

A podcast guest bio has one job: give the host an introduction they can read aloud. Here is the structure, the right length, and the three failures that cause rewrites.

Podcast Media Kit: What to Include

The phrase covers two different documents. Here is what goes in a guest media kit, what goes in a show's sponsorship kit, and why mixing them wastes everyone's time.

How to Build a Podcast Guest One-Sheet

What belongs on a podcast guest one-sheet, what to leave off, how to host it, and the honest limit on what the document can do for your bookings.

What a Good Podcast Pitch Response Rate Looks Like

There is no published benchmark for podcast pitch response rates, and the cold email figures people borrow disagree by almost eight times. Here is what to measure instead.

How to Personalise a Podcast Pitch at Scale

Personalisation and volume pull against each other. Here is how to tier your target list, fix what stays constant, and spend research time where it changes the reply.

Podcast Pitch Mistakes That Guarantee Silence

Ten podcast pitch mistakes that produce no reply at all, why each one stops a host mid-read, and the specific fix for each.

How to Find a Podcast Host's Contact Details

Where podcast host contact details actually live, in the order worth checking, plus the routes that waste an hour and the ones that get you blocked.

How to Cold Email a Podcast Host

The mechanics of cold emailing podcast hosts: which mailbox to send from, how much volume is safe, thread hygiene, timing, and where automation stops helping.

Podcast Pitch Subject Lines That Get Opened

Nine subject line patterns for podcast pitches, what each one signals to a host, and the five that reliably send an email straight to the archive.

How to Find a Podcast Pitch Angle Hosts Want

A podcast pitch angle is a specific claim or tension an episode can examine. Here is how to build one from your own decisions and test it before you send it.

The Podcast Pitch Follow-Up Sequence That Works

Build a podcast pitch follow-up sequence that restores context, adds useful information, handles timing well and stops before persistence becomes pressure.

Podcast Pitch Templates That Get Replies

Use practical podcast pitch templates for a direct proposal, a timely angle, a referral and a follow-up without turning your outreach into generic mail merge.

How to Write a Podcast Pitch Email

Learn how to write a podcast pitch email that gives a host a clear episode idea, credible guest proof and an easy way to judge audience fit.

Cheap Podcast Booking: What You Give Up

Cheap podcast booking can reduce the fee, but the real trade-offs often appear in show research, pitch quality, client control, follow-up and preparation.

Questions to Ask a Podcast Booking Agency

Use these questions to test a podcast booking agency's targeting, pitch process, guarantees, reporting, fees, approval rights and service boundaries.

Podcast PR Agency vs Podcast Booking Agency

Compare a podcast PR agency with a podcast booking agency by campaign goal, outreach scope, deliverables, measurement, ownership and service boundaries.

Podcast Booking Agency Contract Terms to Check

Review the scope, placement definitions, approvals, guarantees, cancellation rights and ownership terms in a podcast booking agency contract before signing.

In-House vs Agency Podcast Outreach

Compare in-house and agency podcast outreach by control, cost, capacity, learning, targeting and accountability so you can choose the right operating model.

What a Podcast Placement Guarantee Should Actually Say

A podcast booking guarantee needs a defined delivery event, quality controls, client duties, exclusions, timing and a written remedy. Here is how to read one.

Podcast Ad Spend and Ad Load Rose in Q2 2026

Magellan AI's latest podcast advertising benchmarks show more spending, new advertisers and higher ad load. Here is what founders should check before accepting a guest slot.

Pay per Placement vs Monthly Retainer for Podcast Booking

Compare pay-per-placement and monthly-retainer podcast booking by incentives, risk, cash flow, targeting, definitions and the type of campaign each model suits.

Podcast Booking Agency Red Flags to Watch For

Learn which podcast booking agency claims, contract terms, targeting habits and service gaps should make a prospective client pause before signing.

How the Podcast Guest Booking Process Works

A practical account of podcast guest booking, from positioning and show research through pitching, scheduling, preparation, recording and reporting.