Journal579 articles
Podcast marketing insights
Expert strategies, industry insights, and proven tactics for leveraging podcast interviews to grow your business and establish thought leadership.

Land Your Dream Interview: A Founder's Guide to Pitching Podcasts
Stop waiting for podcast hosts to find you. This guide breaks down the exact process for pitching yourself as a guest and landing interviews on top podcasts in your industry.
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How to Prepare for a Podcast Interview: The First-Time Guest's Practical Guide
First-time podcast guests who prepare systematically land 3x more follow-up invitations than those who wing it. Here's the week-by-week preparation framework Convokast uses with every new client.
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SMB Podcast Marketing Strategy: Why Podcast Guesting Beats Most Paid Channels in 2025
Small and medium businesses are quietly outpacing larger competitors by using podcast guest appearances to build authority and generate qualified leads—without big ad budgets.
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Reading about it is step one.
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