Journal126 articles

Podcast marketing insights

Expert strategies, industry insights, and proven tactics for leveraging podcast interviews to grow your business and establish thought leadership.

Jan 15, 20269 min read

How Founders Use Podcast Guesting to Build a Magnetic Personal Brand

Discover how podcast guesting creates a powerful personal brand for founders. Learn to define your narrative, build strategic target lists, craft compelling pitches, and measure your brand magnetism.

Jan 14, 20269 min read

The Ultimate Guide to Podcast Guesting for Founders: Build Authority and Generate Leads

Podcast guesting is a time-credit machine. Learn how to pick the right shows, pitch ideas that get yes replies, sound great on the mic, and scale efficiently with Convokast guest placement.

Nov 3, 20259 min read

7 Podcast Guest Booking Mistakes That Are Costing SMBs Thousands in Lost Opportunities (And How to Fix Them)

Discover the critical podcast guest booking mistakes that prevent SMBs from maximizing their thought leadership opportunities, and learn the proven strategies to fix them for better business results.

Oct 13, 202515 min read

Land Your Dream Interview: A Founder's Guide to Pitching Podcasts

Stop waiting for podcast hosts to find you. This guide breaks down the exact process for pitching yourself as a guest and landing interviews on top podcasts in your industry.

Dec 15, 202411 min read

How to Prepare for a Podcast Interview: The First-Time Guest's Practical Guide

First-time podcast guests who prepare systematically land 3x more follow-up invitations than those who wing it. Here's the week-by-week preparation framework Convokast uses with every new client.

Dec 10, 20249 min read

SMB Podcast Marketing Strategy: Why Podcast Guesting Beats Most Paid Channels in 2025

Small and medium businesses are quietly outpacing larger competitors by using podcast guest appearances to build authority and generate qualified leads—without big ad budgets.

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