How to get on Sway
Published by New York Times Opinion
Power, unpacked. “Sway” is an interview show hosted by Kara Swisher, “Silicon Valley’s most feared and well liked journalist.” Now taking on Washington, Hollywood and the world, Kara investigates power: who has it, who’s been denied it, and who dares to defy it. Unlock full access to New York Times podcasts and explore everything from pol…
Sway runs an interview format. Signals we read: guest name leads the title; interview language in episodes; interview framing in show description. Pitch a specific episode idea rather than a description of yourself, reference an episode you have actually heard, and lead with one checkable proof point. Shows at this cadence typically book two to six weeks out.
Sway FAQ
Does the Sway podcast accept guest pitches?
Sway runs an interview format, which means guest pitches are realistic. Whether a specific pitch lands still depends on topic fit and how the show is approached.
What does the Sway podcast cover?
Power, unpacked. “Sway” is an interview show hosted by Kara Swisher, “Silicon Valley’s most feared and well liked journalist.” Now taking on Washington, Hollywood and the world, Kara investigates power: who has it, who’s been denied it, and who dares to defy it. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.
Next step
We pitch shows like this every week.
Flat $499 a month, one guaranteed placement minimum, and you approve every show before we pitch it.
Free 20-minute call. If we are not a fit, we will say so.