Podcast Guest Media Kit Template

A useful podcast guest media kit is a short web page a host can scan and trust, then use. Put the guest's strongest episode angles first, support them with a concise biography and relevant proof, provide a usable headshot, and end with one contact route. Copy the template below, replace every bracketed instruction, and delete any section you cannot fill truthfully.

A guest media kit and a guest one-sheet usually do the same job. The article on what belongs in a podcast media kit explains how this differs from a show's sponsor kit. This page is the working template.

Copy this podcast guest media kit template

The bracketed text is instruction, not copy to publish.

Guest name and positioning line

[Full name] [Current role] at [organisation, if relevant] [One sentence connecting the guest's direct experience to the conversations they can lead.]

Keep the positioning line factual. "Operator who rebuilt customer onboarding after a failed expansion" gives the host a basis for questions. "Visionary leader changing the future of business" gives them adjectives they cannot verify.

Primary episode angles

[Angle stated as a claim, tension, or decision]

[Two sentences explaining the situation, why it matters to this audience, and what the guest learned from direct experience.]

Possible questions:

• [Question about the decision or problem.]
• [Question about the evidence or trade-off.]
• [Question about what failed or changed.]
• [Question that tests the limit of the guest's view.]

[Second angle stated as a claim, tension, or decision]

[Short explanation tied to the guest's experience.]

For the second angle, add questions about the decision, its evidence, and its limits. Use only prompts that follow from the claim.

Add another angle only when it is distinct and supported. A long topic menu pushes the editorial decision back onto the host.

Short biography

[Write a third-person biography that identifies the guest's current work, the experience relevant to the proposed angles, and any public credential a host needs to understand the context. Remove career history that does not support the conversation.]

Write the biography so a host can read it aloud without converting pronouns or removing sales copy. The guide to writing a podcast guest bio covers the edit in detail.

Relevant proof

• [Link to a past interview, talk, article, research page, or public work relevant to an angle. Label the format accurately.]
• [Link to another relevant piece of public work.]
• [Optional additional link, only if it helps a host assess the guest.]

Proof should answer a practical question: can this person sustain the proposed conversation? A famous logo with no link or context cannot answer it. A clear talk on the same decision can.

If there are no past podcast appearances, say nothing about appearances. Use a useful article, conference session, customer education video, or other material that shows command of the subject. Do not create a decorative "as seen in" strip from incidental mentions.

Headshot and working assets

Preview: [Current headshot displayed on the page with useful alternative text.] Download: [Direct link to the original image file.] Credit: [Photographer or rights note, if required.] Usage note: [Any genuine restriction a producer must know.]

Provide the working file without forcing the producer to take a screenshot. Use a current image that still looks like the person who will join the recording. Keep logos, book covers, diagrams, and other assets separate so a producer can take only what the episode needs.

Apple treats a show's main cover and optional episode art as different assets, and says episode art can highlight changing themes and guests (Apple Podcasts for Creators, artwork guide). A guest headshot is therefore an ingredient a show may use, not a replacement for the show's own artwork.

Alternative text should describe the image's purpose rather than repeat nearby copy. The W3C image decision tree says functional images need text that communicates their function, while decorative images can use an empty alt attribute (W3C Web Accessibility Initiative, alt decision tree). For a downloadable headshot link, a label such as "Download [name] headshot" is more useful than "image."

Recording and scheduling details

Location or time zone: [Relevant scheduling information.] Recording setup: [Microphone, camera, connection, or studio detail the producer needs.] Accessibility or format needs: [Only what the guest wants producers to know.] Contact: [Name and monitored email address.]

Keep private scheduling links off a public page unless the guest wants anyone to use them. The kit needs a reliable route to the right person, not unrestricted calendar access.

Approved links

Website: [Canonical personal or company page.] Relevant profile: [Professional profile the guest actively maintains.] Resource for listeners: [Optional page directly related to the proposed conversation.]

Only include links you want a host, producer, and listener to open. Remove empty social profiles and campaign links that will expire before the episode publishes.

Accuracy note

[Optional: "Information and assets on this page were reviewed on [written-out date]. Contact [email] for current files or permissions."]

Use a written-out date if the page contains roles, book details, research, or assets likely to change. The note does not excuse stale material. It tells a producer when the guest last checked it.

Adapt the order to the booking decision

The template is not a design mandate. A guest with a timely research release may place the research and methodology above the biography. An author promoting a book may need cover art, publication information, and a press contact. A founder pitching operating lessons should keep the episode angles near the top.

The booking decision still controls the page. A host needs to understand the proposed conversation, verify that the guest has standing to discuss it, hear or read relevant work, obtain assets, and contact the right person. Decoration comes after those jobs.

Keep the pitch separate from the kit

The cold pitch must explain why the conversation belongs on that show. Do not send a bare link and ask the host to find an angle inside the page. The kit supplies evidence for a decision the email has already made understandable.

That separation lets the same truthful kit support different pitches. A guest can propose one angle to an operations show and another to an industry show without rebuilding their biography and assets each time. The podcast guest one-sheet guide explains why the asset should remove friction rather than carry the first approach.

Do not attach every asset to an initial email. Use the page link and let the producer download the headshot or supporting work they need. Large unsolicited attachments add effort and can make a straightforward pitch feel like a press blast.

Edit every field for trust

Read the finished page from the host's side. Every claim should have a named source, direct experience, or an obvious path to verification. Remove unsupported audience figures, invented superlatives, borrowed testimonials, and results the guest cannot discuss honestly.

Test the mechanics on a phone, including every proof link and the headshot download. Send a message through the listed contact route. Check that the guest's role and organisation are current. Ask someone unfamiliar with the guest to state the strongest episode angle after a quick scan.

The last pass should make the page smaller. Remove repeated credentials, adjacent angles that say the same thing, and assets included because they were available. A media kit earns trust by making useful material easy to inspect, not by looking full.

If you want the structure without building the page by hand, create the first version with Convokast's one-sheet builder, then replace every generic field with evidence from the guest's real work.