Journal579 articles
Podcast marketing insights
Expert strategies, industry insights, and proven tactics for leveraging podcast interviews to grow your business and establish thought leadership.
Best Sales Podcasts for Founders Who Want to Guest
Why the best sales podcast for a founder is not necessarily the biggest show, and how to pick targets that suit a useful guest conversation.
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Marketing Podcasts That Accept Guests: How to Vet Them
A practical way to identify marketing podcasts that still run outside interviews and decide whether your expertise fits the audience.
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Startup Podcasts That Accept Guests: How to Vet Them
A vetting process for startup podcasts that accept guests, built around audience fit, guest format, and recent publishing activity instead of a stale ranking.
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Best Startup Podcasts for Founders Who Want to Guest
Why a fixed list of the best startup podcasts goes stale, and the filters founders should use instead before pitching any show.
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Entrepreneur Podcasts That Accept Guests: A Practical Filter
A working filter for finding entrepreneur podcasts that actually take outside guests, instead of a list that goes stale the week it publishes.
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Best Marketing Podcasts for Operators Who Want to Guest
How operators can find marketing podcasts that fit their audience, accept guests, and support a focused outreach plan.
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Best Entrepreneur Podcasts for Founders Who Want to Guest
How founders can identify entrepreneur podcasts that accept guests, match their audience, and give a practical reason to pitch.
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Best Business Podcasts for Founders Who Want to Guest
How founders can identify business podcasts that accept guests, fit their audience, and are worth pitching.
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Using Podcast Charts to Find Guest Opportunities
Learn how to use podcast charts as a starting point for guest research, then filter shows by audience, format, cadence, and fit before you pitch.
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What Podcast Download Numbers Mean for Guests
Learn how to interpret podcast download numbers, compare them with audience fit and guest format, and choose podcast targets with better judgment.
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How to Spot a Dead Podcast Before You Pitch It
Learn how to identify dead podcasts before you spend time researching, personalizing, and sending a guest pitch.
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Why Podcast Audience Size Is The Wrong Filter For Choosing Which Shows To Pitch
Chasing download numbers wastes pitching time on shows that reach the wrong people, and the number itself can't be verified from outside anyway.
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How to Tell If a Podcast Takes Guests
A step by step way to check whether a podcast still books outside guests before you spend an hour writing a pitch it will never use.
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Niche Podcasts vs Big Shows: Which One Actually Converts for Founders
A practical comparison of niche and big-name podcasts for founder guests, with a framework for when reach is worth chasing and when relevance wins.
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How to Choose Which Podcasts to Pitch
A practical process for narrowing hundreds of possible shows down to a pitch list worth your time, built around audience fit, format, activity, and realistic acceptance odds by show tier.
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Podcast Guesting vs Guest Posting: Which Builds Authority Faster
A side-by-side look at podcast guesting and written guest posting, covering acceptance odds, production effort, SEO value and how long each takes from pitch to published.
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Podcast Guesting vs Conference Speaking: Which Builds Authority Faster
A side by side breakdown of cost, time, reach, and shelf life for founders deciding between podcast guest appearances and conference speaking slots.
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Podcast Guesting vs LinkedIn Content: Which Actually Builds Founder Visibility
A side-by-side look at podcast guesting and LinkedIn posting as founder visibility channels, including who owns the audience, how much work each one takes, and why the smartest founders run both.
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Podcast Guesting vs Webinars for B2B Pipeline: Which One Actually Fills the Pipe
A direct comparison of podcast guesting and webinars as B2B lead sources, covering who actually shows up, how each captures leads, and which funnel stage each one really serves.
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Start a Podcast or Guest on Others?
Running a show and guesting on other people's shows solve different problems. Most founders should guest first, and only some of them should ever launch their own feed.
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Podcast Guesting vs. Traditional PR: Which One Actually Works for Founders
A side by side look at what podcast guesting and traditional PR each cost, how fast they move, and what they leave behind, so a founder can pick the channel that fits the goal instead of the one with the better pitch deck.
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Executive Visibility Programmes That Survive the Q4 Budget Review
A programme survives budget review when it has a fixed floor of activity, a low fixed cost, and evidence tied to one specific result. Anything billed as ongoing spend with no attributable output is the first line cut.
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Personal Brand for Founders Without the Cringe
Skip the daily LinkedIn hot takes and the humblebrag threads. A founder personal brand that holds up is a short list of positions you can defend, said in a format that fits how you actually communicate, repeated on a schedule you can keep.
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Podcast Guesting vs. Paid Ads: Which One Should a Founder Run First?
Paid ads and podcast guesting are not competing versions of the same channel. Ads capture demand you can measure this week. Guesting builds trust you can't buy at any price, on a timeline of months. Pick based on what you actually need right now.
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